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An evaluation of digital transformation impact on business banking profitability: A case study of Ecobank Nigeria, Abuja.

  • Project Research
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  • Abstract : Available
  • Table of Content: Available
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  • NGN 5000

Background of the Study

Digital transformation has fundamentally reshaped business banking, driving improvements in efficiency, customer service, and profitability. Ecobank Nigeria, Abuja, has embraced digital transformation by integrating innovative technologies such as mobile banking, cloud computing, and AI-powered analytics into its operational framework. These digital initiatives are designed to streamline processes, reduce operational costs, and enhance revenue generation through improved service delivery and targeted product offerings (Oluwaseun, 2023). The bank’s transformation strategy involves overhauling legacy systems, automating routine tasks, and leveraging data analytics to make informed decisions. This holistic approach not only facilitates a faster response to market changes but also provides a competitive edge in a rapidly evolving digital landscape (Ibrahim, 2024).

By adopting digital transformation, Ecobank aims to diversify its service portfolio, optimize resource allocation, and improve overall operational performance. The resulting efficiency gains lead to reduced transaction times, increased customer satisfaction, and ultimately higher profitability. However, challenges such as high implementation costs, integration complexities with existing systems, and cybersecurity threats remain significant obstacles (Adeleke, 2025). These challenges necessitate a thorough evaluation of the impact of digital transformation on the bank’s profitability, with particular attention to the trade-offs between technology investments and financial returns. This study examines how digital transformation influences business banking profitability at Ecobank, focusing on operational improvements, cost savings, and revenue enhancements while addressing the risks involved (Chinwe, 2025).

Statement of the Problem

Although digital transformation promises enhanced profitability through improved efficiency and innovation, Ecobank Nigeria, Abuja, faces several challenges that limit its financial benefits. A primary problem is the integration of new digital systems with existing legacy infrastructures, which often results in operational disruptions and increased costs (Ogunleye, 2023). These integration issues can lead to inconsistent service delivery and data inaccuracies, thereby affecting revenue generation.

Moreover, the high costs associated with technology acquisition, continuous system upgrades, and cybersecurity measures place a significant financial burden on the bank. Additionally, resistance from staff and the need for comprehensive training further hinder the smooth implementation of digital initiatives, reducing the expected profitability gains. These challenges create a gap between the anticipated financial benefits of digital transformation and the actual outcomes observed, necessitating a detailed investigation into the factors that influence profitability in a digitally transformed business banking environment (Ibrahim, 2024).

Objectives of the Study

• To evaluate the impact of digital transformation on business banking profitability at Ecobank Nigeria, Abuja.

• To identify integration and cost challenges affecting digital transformation outcomes.

• To assess the influence of digital transformation on operational efficiency and revenue generation.

Research Questions

• How does digital transformation affect profitability in business banking at Ecobank?

• What integration and cost challenges hinder the financial benefits of digital transformation?

• How do operational efficiency improvements contribute to revenue growth in a digital environment?

Research Hypotheses

• H1: Digital transformation significantly improves profitability in business banking at Ecobank Nigeria.

• H2: Integration challenges and high technology costs negatively affect profitability outcomes.

• H3: Enhanced operational efficiency from digital transformation is positively correlated with increased revenue generation.

Scope and Limitations of the Study

This study focuses on the business banking division of Ecobank Nigeria in Abuja. Limitations include restricted access to detailed financial performance data and the rapidly evolving nature of digital technologies.

Definitions of Terms

• Digital Transformation: The comprehensive integration of digital technologies into business operations.

• Profitability: The ability of a bank to generate financial gains relative to its expenses.

• Operational Efficiency: The effectiveness of business processes in reducing costs and improving service delivery.

• Legacy Systems: Outdated IT infrastructures that may hinder digital integration.

 





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